Key moments 2022 - Increasing awareness of Forever Green

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Reliability, complexity, speed, battery recharging, range, cost and after-sales service were all obstacles that looked difficult to overcome for the vast majority of future buyers. And this simply highlights the scale of the challenge ahead. Well, this year, the awareness of green and virtuous boating has hit home. While in 2021 only two out of ten prospects dared to ask about alternative and respectful engines, since this fall's boat shows, we've seen a 180-degree course change. According to many manufacturers, eight out of ten boaters are now systematically introducing the subject to their dealer or agent. It's encouraging news for the many companies now offering more ecological solutions. And a true awareness of Forever Green!

Norbert Conchin

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